About Fan Clubs
Customers get bigger discounts because businesses get word of mouth advertising on Facebook. The more friends that check-in, the more benefits retailers will give. Fan Clubs are sponsored by leading payment brands, so retailers pay nothing other than the discount. Retailers get more fans and free advertising, and payment brands get merchant funded offers that attract users and increase share of wallet.
Taggo's Fan Clubs service links Facebook to the point of sale. Merchants can attract new customers, increase their fan base, engage and communicate with more customers, and create opportunities for recommendations and referrals. Fan Clubs are free for businesses, as the service is bundled into the fees that they normally pay for credit card processing. PayPal is the first company to bundle Fan Clubs into its new mobile payments service.